At 7:00 a.m. on January 31, Beijing time, The International Surface Event (TISE), the international flooring materials and stone exhibition in Las Vegas, U.S.A., came to a successful end in a warm atmosphere at the Mandalay Bay Convention Center. The closing day of the exhibition coincided with the third day of the Lunar New Year, and the festive atmosphere of the domestic Chinese New Year and the vigorous vitality of the international exhibition were intertwined, adding a unique charm to this industry event.
Ltd. (referred to as: Dekano), a subsidiary of Dekano Group, the North American team went all out to capture the fruit, like fireworks blooming in the New Year, for the exhibition trip drew a successful conclusion.
The U.S., as one of the largest markets in the global building materials market, has a large home building materials market with a steadily growing demand.The retail market size for home building materials was approximately $500 billion in 2023, and the U.S. home building materials market is expected to reach $621.3 billion by 2025.
TISE, as the top flooring materials event in North America, naturally receives a high degree of attention from the industry and the media, and its radiation is very extensive. According to the official data, 86% of the buyers who came to participate in the exhibition believe that it is very important to negotiate with enterprises at the exhibition, and through this platform they get to know excellent enterprises, build cooperation bridges, and select high-quality suppliers, and Dekano is undoubtedly a high-quality choice in the eyes of many buyers.
The U.S. home building materials market is dominated by large home building materials superstores, accounting for more than 60%. Dekano has been serving local home building materials brands in the U.S. for a long time. With years of deep plowing in the North American market and strict control of product quality, Dekano has become the trusted choice of local customers.
According to Dekano customer service department statistics, a three-day TISE trip, the North American team received a total of more than 200 batches of customers, the average daily reception of about 70 + new and old customers; among them, through the TISE platform to get acquainted with the new customers accounted for 85%, highlighting the strong attraction of the Group's products and Dekano's brand influence; long-term cooperation customers, about to come to the 251 negotiation of the new cooperation of the old customers accounted for 15%, which fully reflects the deep trust and solid cooperative relationship between Dekano and old customers. 15%, which fully reflects the deep trust and solid cooperative relationship between Dekano and old customers.
The model of using large home building materials centers as a sales channel mainly stems from American consumers' preference for DIY and their demand for one-stop shopping. Taking this localization into account, Dekano's rich product categories, diverse color choices, unique wall panel shapes, and customized services exude a distinctive charm to the local audience.
During the show, Yuki, Dekano's North American Iron Force, celebrated a meaningful birthday. Yuki's old friends prepared birthday gifts for him and came to Booth 251 with brand-new cooperation intentions. This is a vivid portrayal of the two-way running between Dekano and its customers.
The professional and enthusiastic Dekano team is always in full spirit, providing detailed product introduction and professional solutions for every new friend who comes to consult, which fully demonstrates Dekano's professional service capability and strong product strength. For a long time, DEKANO has always insisted on customer first, and won the deep trust and support of customers with professionalism, occupation, dedication and joyfulness, as well as the praise and recognition of many new and old friends from overseas.
Now, the Dekano North American team has embarked on a journey back to their home country with a full load of harvests, and they will return to their hometown on the day before the first day of spring to celebrate with their friends and family. The beginning of spring, as the beginning of the four seasons, symbolizes the recovery and vitality of all things. Dekano's North American team took the struggle of this exhibition as the opening of the four seasons of the new year, and started the New Year with fruitful results. In the future, Dekano people will continue to uphold the corporate value of giving the highest priority to customer affairs. We will practice "professionalism", "occupation", "dedication" and "joyfulness" with our actions, and we will keep moving forward in the struggle. We will move forward to the other side of the victory and create more splendor in the international market.