On July 3, DECNO Group 2025 mid-year summary and performance attack mobilization will be held ceremoniously. This conference is not only a comprehensive review of the results of the first half of the year, but also sounded the clarion call for the second half of the year to sprint for performance and win the target.
Accompanied by the powerful sound of gongs and drums and the rhythm of exciting music, the conference was opened in a solemn and warm atmosphere.
New look, new state, new beginning
On the occasion of the successful conclusion of office renovation and upgrading, the General Assembly invited the Chairman of the Group, Vice President, General Managers of subsidiaries and departmental directors, holding golden scissors, to cut the ribbon for the brand-new office area of DEKNOR. The refreshed physical space layout marks the further cohesion of the cultural atmosphere of the subsidiaries and the deepening of the independent development pattern.
Subsequently, the General Assembly led us to review the glorious footprints of the Group's progress in the first half of 2025 in a highly contagious way. Every frame and every achievement highlights the hardcore strength and strategic determination of "industry-led and technology-driven" of DECNO people:
Zhengding factory construction achieved a milestone victory in the first half of the smooth production, and March 15 successfully held the first board birth ceremony, manufacturing capacity jumped to a new level, unique style showroom has become the image of the global customer display center; DECNO from the culture, organization and policy synergistic force, to achieve the goal-oriented constantly upward climb; "small blue whale "Little Blue Whale" seizes the opportunity of national "two new policies" (new materials, new consumption), accelerates the seizure of the high point of the green building materials track, and accelerates the process of industrialization of stone crystal materials, leading the industry to upgrade the tide of consumption; STEP GUARD global agents added to the channel power of " Link Mind". The addition of STEP GUARD's global agency is the best proof of the channel power; Penguin Guard gradually opens the blue ocean of market segments by precipitating quality with technology.
Focus on performance, vow to attackCreating the Future Together
The core part of the meeting focused on the future journey. Each No. 1 position took the stage in turn, based on the first half of the solid results of the work, a profound analysis of the current situation, and clearly put forward the second half of the challenging performance targets and clear and feasible growth path.
Immediately after, an oath ceremony full of determination and fighting spirit will be the whole atmosphere to the climax. Under the leadership of the department heads, the staff representatives solemnly signed the "performance warrant" and made solemn self-introductions and promises one by one. Yang Yahui, general manager of DECNO, led the four core columns to march in full gear: Sales Department to fight the international market with wolf gene, Marketing Department to penetrate the blind spot of growth with data analysis, Visual Department to split the market barriers with design, and Customer Service Department to build the Great Wall of customers with service as a shield. "We will not return until we break the building!" The clanging oath was like a thunderbolt, and the oath recited by Yang Yahui was turned into a steel seal, which was deeply burned into the spine of each warrior!
Zhu Yongchang, general manager of JingTu technology, with confidence, leading the sales force and operation of the iron horsemen in the military order to sign the name of blood, the whole team as gears bite like a close match. "Go all out, is bound to win" in the oath of voice, "Xiaolanjing" SPC future can be expected!
JieRui Home General Manager Zhang Chen rate team of outstanding representatives appeared, "Gathering forward, the mission will be accomplished!" The loud and clear oath resounded through the venue, highlighting the firm belief that Dekino people will fight to the end and will not rest until they win.
Kang Ting, the vice general manager of QingXiangManWu, with her team of elite soldiers, made a firm vow with the momentum of breaking the boat. "With the fragrance as the will, let elegance and quality into every struggle", cleaning products track ushered in a fierce new force!
Song Chengrui, Vice President of the Group and General Manager of Zhengding DECNO, rallied the backbone of each department to take innovation and research and development as the driving force, and improve quality and efficiency as the goal, and solemnly swore: "Do not look for excuses, and only fight for results! Do not fear the challenge, only strive for the future! Live up to the trust, the mission will be achieved!"
Wang Yajuan, Executive Vice President of the Group, led the "Strongest Brain" of the headquarters to appear on the stage, promising to take "Sincerity and Love" as the soul, and make every effort to promote performance breakthroughs and create more value for the Group.
Finally, Wang Jixu, Chairman of the Board of Directors of the Group, systematically summarized the all-round progress made by the Group in the first half of 2025 in terms of strategy promotion, business expansion and capacity building. In the face of winning the second half of the offensive journey, he used the "effective way of operation" to break the topic of the argument, anchoring the action coordinates from four dimensions - focusing on high-value battlegrounds with the "right choice", hitting customers' pain points with "effective innovation", breaking the market with "integration of resources", and breaking the market with "effective innovation". "Right choice" focuses on the high-value battlefield, "effective innovation" hits the pain points of customers, "integration of resources" breaks the market barrier, and "sharing mechanism" activates the fighting force of the organization! He summarized the business operation as "four doctrines": adhering to pragmatism, rejecting empty talk; adhering to professionalism, promoting craftsmanship; adhering to long-termism, resisting the temptation of short-term profits; promoting humanism, letting those who struggle to share the dividends of development, and emphasized the need to focus on the three core elements of culture, talent, and product strength, to build a solid foundation for the Group's sustainable development. Roots.
Recognition of AdvancedInspiring Struggle
In order to set up benchmarks and motivate all staff, the conference grandly presented a series of awards for the first half of 2025:
Outstanding Sales Award: Recognizing the business aces of the sales team of each subsidiary in the first half of the year. They are keen insight and tough fighting spirit, for the company to open up new territory! They are the vanguard of the front, but also a deserved performance leader!
Outstanding Empowerment Award: Awarded to an internal support force that has demonstrated excellence in supporting the business and enhancing organizational effectiveness. With their selfless spirit of collaboration and excellent resource integration ability, they give their teams wings to take off! They are the driving force behind the scenes, problem solvers, and realize their self-worth by empowering others.
Innovation Contribution Award: Awarded to innovation pioneers who have made significant breakthroughs in product development, technology innovation and process optimization. In the era of change, only the innovators always stand at the head of the tide. They dare to break the rules and use their wisdom to ignite the fire of change. We salute their courage and creativity to be the first!
Learning Star Award: Encourage employees and teams who excel in continuous learning, knowledge sharing, and capability enhancement. Embracing new knowledge with an empty cup mentality and transforming knowledge into productivity - they are not only practitioners of self iteration, but also drive team evolution with growth. This dedication to progress is the source of organizational vitality!
We have witnessed the power of benchmarking - excellence is not an accident, but a matter of perseverance and transcendence day after day!
Culture forges the soul and builds consensus
When the ink fragrance of "executive reading" permeates the venue, the gene of "bookish enterprise" of Dekino blooms new branches - the large screen at the venue displays the record of the executive reading group from March 2024 to now. The big screen at the venue showed the records of the executive reading group from March 2024 to now: the annotations of notes at 6:00 in the morning and the exchanges of ideas at midnight witnessed the hardcore self-discipline of the core team headed by Chairman Wang Jixu, who "engraved learning into the biological clock". At this moment, the book list of "Executive Reading" in July is officially announced, and the classic management book "The Effective Operator" is selected as the book to be read together, aiming at improving the strategic thinking and leadership effectiveness of the core management team.
"Philosophy can eliminate internal conflict and form synergy". DECNO Group Philosophy Manual 1.0" was grandly released, which carries the crystallization of Chairman Wang Jixu's 14 years' thought from the difficulty of starting a business to the global battle, and a real case also condenses the sweat of all the staff's struggle all the way. When all the staff stood up and read the declaration of "For the happiness and good life of hundreds of millions of families around the world, let the Chinese brand influence the world", the culture was no longer a slogan on the wall, but the synchronized heartbeat of all the people of DEKNOR!
Drink with one heart and set sail
At the end of the conference, a unique, full of deep feelings of "communication and motivation" reception warmly staged. First of all, the No. 1 position collectively on stage, leading all colleagues to raise a glass together, thanks to the first half of the Dekino people to fight the results, but also look forward to the journey in the second half of the year!
Immediately after, in the warm sound of music and lively laughter, everyone holding a wine glass filled with blessings, actively looking for the partner corresponding to the name on the sign-in bracelet in the whole field, mutual respect and drink, mutual incentive.
Colorful bracelets reflect each other, and the blessing in the cup stirs up the passion. Standing at the starting point of a new look, with the belief that all the people are united, the ship of DECNO Group has been fully fueled, and all the crew members have sworn resoundingly, and they are breaking the waves with a vigorous posture, heading for the other side of the shore of the brilliant performance in 2025 at full speed!
