Group operation, hyperbolic development

In order to create a "trade, industry and technology" integrated enterprise development pattern, and steadily increase the first curve of new building materials, the Group invested in the establishment of Hebei Zhengding production base, initially formed the layout of Hebei Zhengding, Shandong Jining, and Vietnam Beijiang new building materials production base, and the revenue of new building materials plate reached hundreds of millions of yuan. At the same time, the active layout of the second curve of home cleaning has initially formed the two complementary business ecology of new building materials and home cleaning, and achieved the diversified development pattern of the group. In the same year, the company achieved group management and formally established Hebei Decano Home Technology Group Co., LTD., with 15 subsidiaries such as Shijiazhuang Decano Decoration Materials Co., LTD., Jereh Home Hebei Co., LTD., Hebei Whitu New Material Technology Co., LTD., Hebei Qingxiang Manwu Cleaning Technology Co., Ltd. as the main business, forming a more firm strategic layout. The Group focuses on building "specialized, refined, special and new" enterprises, and actively plans for IPO listing to embrace the market and future development with a more open attitude. For the well-being of millions of families around the world As of August 2024, the floor (wall panel) manufactured and sold by Decono has reached 28 million square meters (equivalent to nearly 4,000 standard football fields), and the products have entered nearly one million households around the world.
At the same time, it actively laid out the second curve of household cleaning, initially forming two complementary business ecology of new building materials and household cleaning, realizing the Group's hyperbolic development pattern.
In the same year, the company achieved group management and formally established Hebei DECNO Home Technology Group Co., LTD., with 15 subsidiaries such as Shijiazhuang DECNO Decoration Materials Co., LTD., Jereh Home Hebei Co., LTD., Hebei JingTu New Material Technology Co., LTD., Hebei Qingxiang Manwu Cleaning Technology Co., Ltd. as the main business, forming a more firm strategic layout.
The group focuses on building "specialized, refined, unique, and new" enterprises, and actively plans for IPO listing, embracing the market and future development with a more open attitude.

The production base has been expanded, and the production and supply system has become more perfect.

Invested in the establishment of Shandong Jining production base and Vietnam Beijiang production base. These bases provide crucial manufacturing support, product R&D assistance and overseas supply chain strengthening support for the development of the new building materials segment. At the same time, with the original production base and supply chain system together constitute a strong production and supply system of the Group.

Three major sectors have taken shape, and the business territory has expanded.

After years of hard work and development, DECNO OEM/ODM, the domestic brand little blue whale stone crystal, and the overseas brand STEPGUARD have BASICALLY formed three major business sectors of new building materials. Products are exported to more than 40 cities across the country and more than 80 countries and regions around the world, and the business territory continues to expand.

Create an overseas brand, from made in China to created in China

Creation of the offshore brand STEPGUARD.

Glory to Hannover, influence has increased again

Participated in the WORLD's MOST influential German DOMOTEX HANNOVER exhibition for the FIRST TIME, and won the “Top Ten Most Influential Material Brands in Hannover”

Domestic layout, the rise of independent brands

Based on the domestic market demand and category opportunities, it successfully established its own domestic brand little blue whale stone crystal.

Channel expansion, dual track approach

The company vigorously expanded its sales channels, developed both Internet marketing and offline exhibitions. In the same year, it successively participated in DOMOTEX ASIA Asia Pacific Flooring Exhibition, BIG5 Dubai five major industry exhibitions, Canton Fair and other international well-known exhibitions, and actively laid out Google, YouTube, Instagram, Facebook, Linkedin and other online marketing channels, with the enterprise revenue exceeding 100 million yuan

Debuted at the international exhibition for the first time, the edge is beginning to show

DECNO participated in DOMOTEX Asia, the Asia-Pacific floor materials exhibition with global industry influence for the first time

Innovation-led, research and development of stone crystal categories

Keep up with market demand, create and develop stone crystal categories, and take the U.S. market as the lead, and actively carry out overseas market sales of stone crystal categories.

The international market is broken, and revenue leaps

After three years of unremitting struggle in the early days of entrepreneurship, Shijiazhuang Dekano's products have been sold to more than 30 countries and regions, and its revenue has exceeded 30 million yuan.

Start-up and set sail, deepen OEM/ODM

Shijiazhuang Dekano Decoration Materials Co., Ltd. was established by the founder, Mr. Wang Jixu, in Shijiazhuang City, the capital of Hebei Province. With OEM/ODM business as the cornerstone, Shijiazhuang Dekano Decoration Materials Co., Ltd. started its business.