About Decno

About Decno

About us
About
Corporate culture
Milestone
Group business
Manufactures
Group partner

About

DECNO Group was founded in 2011 by the first-generation entrepreneur Mr. Wang Jixu. Since its inception, DECNO has been committed to creating a home building materials brand with global influence.After more than ten years of development, DECNO has formed two complementary business ecosystems of new building materials and household cleaning, with products exported to more than 80 countries and regions around the world.

The Group now owns: Shijiazhuang Decano Decoration Materials Co., LTD. [OEM/ODM], Jereh Home Hebei Co., LTD. [Independent brand], Hebei Whale New Material Technology Co., LTD. [Domestic independent brand], Hebei Qingxiang Manwu Cleaning Technology Co., LTD. [Second curve - Home cleaning], DeKono (Hebei Free Trade Zone) New Materials Co., LTD. [manufacturing], Jining Hausmann Wood Industry Co., LTD. [manufacturing], Hainan Deno Enterprise Management Co., LTD. [Industrial investment] and other 9 domestic subsidiaries. As well as Decanor GROUP Limited Hong Kong Company, J&R GROUP Limited(USA), DECNO GROUP Limited(USA), Vietnam Chenfeng New Materials Company Limited (Vietnam) and six other overseas companies. Business radiation worldwide, products sell well at home and abroad, brand reputation and global influence continue to rise.

Decno,with new building materials as its core product, adheres to the mission "To impact the world with Chinese brands, for the happiness and beautiful lives of billions of families globally." Its vision is "To become a great enterprise." The company upholds the following core values: Towards Customers: Customer First. Towards Work: Professionalism, Dedication, Diligence, and Passion. Towards Self: Love & Sincerity, Learning & Improvement, Enthusiasm & Passion, Striving & Hard Work. Centered around five core competencies: Continuous Product Innovation Capability Mindshare-Connecting Brand Capability Globally-Reaching Channel Capability Agile and Efficient Organizational Capability Full Value Chain Digital Intelligence Capability Decno conducts all its production and operational activities based on these principles and capabilities.

Digital intelligence

Digital intelligence capabilities of the entire value chain

Brand power

The brand ability to link the mind

Channel power

Global channel capabilities

Organizational strength

Flexible and efficient organizational ability

Product power

Continuous innovation of product capabilities

While excelling in various businesses operations, DECNO Group actively carries out industrial investment. Relying on the group's self-invested production bases in Zhengding, Hebei, Jining, Shandong, Bac Giang, Vietnam, and major production bases in the group's supply chain system, it strives to create an integrated enterprise development pattern of "trade, industry, and technology" to provide strong product manufacturing, innovation, and R&D support for the development of various businesses of the enterprise.
While achieving corporate development and creating economic value, DECNO Group practices corporate social responsibility to the best of its ability and actively participates in public welfare projects, and focus on the "DECNO Poverty Assistance and Education Fund", "DECNO Public Welfare Sports" and "XiaoLanJing Charity Summer Camp" projects to support education for underpriviledged students, enrich the lives of left-behind children, and comprehensively promote the physical and mental development of special children. with donations reaching millions of yuan.
The future of DECNO will take the 2021 revenue of 300 million yuan as a starting point, continue to optimize the corporate management, and strive toward the revenue target of 1 billion yuan. With the goal of "10 billion DECNO", the company will adhere to the principle of "not forgetting stability in development, not forgetting development in stability", deepen its roots in the field of building materials and home furnishings, and creating a globally renowned building materials and home furnishing enterprise group that represents China.

Corporate culture

mission

For the happiness and good life of hundreds of millions of families around the world, let Chinese brands influence the world.

vision

To be a great company.

The five standards of a great enterprise：
01. Customers get peace of mind
02. Employee growth
03. Social justice
04. Sustainable development
05. Revenue exceeded ten billion dollars

healthy attitude

To customers: customers first
Customer-centered, customer all affairs as the highest priority, customer thinking as the first nature of thinking, no customer prosperity, there is no business prosperity.

To work: professionalism, occupation, dedication and pleasure
Specialties:Continuously learning, everyone becomes an expert in their field of work, knowledgeable and skillful.
Occupation:Possesses a professional attitude and integrity, and performs his/her duties with dedication and commitment.
Toast:He has a lofty reverence for the cause, is selfless and unselfish, strives hard, and dedicates himself to his work.
Leye:Approach your work with optimism and open-mindedness, love what you do, embrace your work, and rise to the occasion without fear of hardship.

To myself: Sincerity and Love, Learning and Refinement, Enthusiasm and Passion, Struggle and Striving
Sincerity and love:Sincerity is the first key to living in the world, a hundred techniques are better than one sincerity; love is the most beautiful thing in the world, express love sincerely and receive love pleasantly; sincerity and love are the first method to cultivate oneself.
Learning and Refinement:Always consider "raising your awareness" and "refining your soul" as the most important things in your life!
Enthusiasm and Passion:Ignite an incomparable life with a burning fighting spirit and unlimited passion!
Struggle and fight:while there is life, the struggle continues, the fight continues (idiom); fight to the last

Corporate training

The power of an enterprise lies in every great employee within it; The power of employees lies in their tremendous self drive, creativity, and potential. Dekono Group aims to build a platform, create an atmosphere, and create all conditions to allow every employee to be seen and recognized, and to unleash their self drive, creativity, and potential to the fullest, thus converging into a continuous stream of great power for Dekono's development!

Corporate training

The greatness of the enterprise lies in every great employee in the enterprise; the greatness of the employees exists in every employee's great self-drive, creativity and potential.
Dekino Group, to build a platform, create an atmosphere, create all the conditions, so that every employee is seen, recognized, so that every employee to give full play to their self-drive, creativity and potential, and thus converge into Dekino development of the source of great power!

Milestone

2024

Group operation, hyperbolic development

In order to create a "trade, industry and technology" integrated enterprise development pattern, and steadily increase the first curve of new building materials, the Group invested in the establishment of Hebei Zhengding production base, initially formed the layout of Hebei Zhengding, Shandong Jining, and Vietnam Beijiang new building materials production base, and the revenue of new building materials plate reached hundreds of millions of yuan. At the same time, the active layout of the second curve of home cleaning has initially formed the two complementary business ecology of new building materials and home cleaning, and achieved the diversified development pattern of the group. In the same year, the company achieved group management and formally established Hebei Decano Home Technology Group Co., LTD., with 15 subsidiaries such as Shijiazhuang Decano Decoration Materials Co., LTD., Jereh Home Hebei Co., LTD., Hebei Whitu New Material Technology Co., LTD., Hebei Qingxiang Manwu Cleaning Technology Co., Ltd. as the main business, forming a more firm strategic layout. The Group focuses on building "specialized, refined, special and new" enterprises, and actively plans for IPO listing to embrace the market and future development with a more open attitude. For the well-being of millions of families around the world As of August 2024, the floor (wall panel) manufactured and sold by Decono has reached 28 million square meters (equivalent to nearly 4,000 standard football fields), and the products have entered nearly one million households around the world.
At the same time, it actively laid out the second curve of household cleaning, initially forming two complementary business ecology of new building materials and household cleaning, realizing the Group's hyperbolic development pattern.
In the same year, the company achieved group management and formally established Hebei DECNO Home Technology Group Co., LTD., with 15 subsidiaries such as Shijiazhuang DECNO Decoration Materials Co., LTD., Jereh Home Hebei Co., LTD., Hebei JingTu New Material Technology Co., LTD., Hebei Qingxiang Manwu Cleaning Technology Co., Ltd. as the main business, forming a more firm strategic layout.
The group focuses on building "specialized, refined, unique, and new" enterprises, and actively plans for IPO listing, embracing the market and future development with a more open attitude.

2023

The production base has been expanded, and the production and supply system has become more perfect.

Invested in the establishment of Shandong Jining production base and Vietnam Beijiang production base. These bases provide crucial manufacturing support, product R&D assistance and overseas supply chain strengthening support for the development of the new building materials segment. At the same time, with the original production base and supply chain system together constitute a strong production and supply system of the Group.

2022

Three major sectors have taken shape, and the business territory has expanded.

After years of hard work and development, DECNO OEM/ODM, the domestic brand little blue whale stone crystal, and the overseas brand STEPGUARD have BASICALLY formed three major business sectors of new building materials. Products are exported to more than 40 cities across the country and more than 80 countries and regions around the world, and the business territory continues to expand.

2021

Create an overseas brand, from made in China to created in China

Creation of the offshore brand STEPGUARD.

2020

Glory to Hannover, influence has increased again

Participated in the WORLD's MOST influential German DOMOTEX HANNOVER exhibition for the FIRST TIME, and won the “Top Ten Most Influential Material Brands in Hannover”

2018

Domestic layout, the rise of independent brands

Based on the domestic market demand and category opportunities, it successfully established its own domestic brand little blue whale stone crystal.

2017

Channel expansion, dual track approach

The company vigorously expanded its sales channels, developed both Internet marketing and offline exhibitions. In the same year, it successively participated in DOMOTEX ASIA Asia Pacific Flooring Exhibition, BIG5 Dubai five major industry exhibitions, Canton Fair and other international well-known exhibitions, and actively laid out Google, YouTube, Instagram, Facebook, Linkedin and other online marketing channels, with the enterprise revenue exceeding 100 million yuan

2016

Debuted at the international exhibition for the first time, the edge is beginning to show

DECNO participated in DOMOTEX Asia, the Asia-Pacific floor materials exhibition with global industry influence for the first time

2015

Innovation-led, research and development of stone crystal categories

Keep up with market demand, create and develop stone crystal categories, and take the U.S. market as the lead, and actively carry out overseas market sales of stone crystal categories.

2014

The international market is broken, and revenue leaps

After three years of unremitting struggle in the early days of entrepreneurship, Shijiazhuang Dekano's products have been sold to more than 30 countries and regions, and its revenue has exceeded 30 million yuan.

2011

Start-up and set sail, deepen OEM/ODM

Shijiazhuang Dekano Decoration Materials Co., Ltd. was established by the founder, Mr. Wang Jixu, in Shijiazhuang City, the capital of Hebei Province. With OEM/ODM business as the cornerstone, Shijiazhuang Dekano Decoration Materials Co., Ltd. started its business.

2024
2023202220212020201820172016201520142011

2024

Group operation, hyperbolic development

In order to create a "trade, industry and technology" integrated enterprise development pattern, and steadily increase the first curve of new building materials, the Group invested in the establishment of Hebei Zhengding production base, initially formed the layout of Hebei Zhengding, Shandong Jining, and Vietnam Beijiang new building materials production base, and the revenue of new building materials plate reached hundreds of millions of yuan. At the same time, the active layout of the second curve of home cleaning has initially formed the two complementary business ecology of new building materials and home cleaning, and achieved the diversified development pattern of the group. In the same year, the company achieved group management and formally established Hebei Decano Home Technology Group Co., LTD., with 15 subsidiaries such as Shijiazhuang Decano Decoration Materials Co., LTD., Jereh Home Hebei Co., LTD., Hebei Whitu New Material Technology Co., LTD., Hebei Qingxiang Manwu Cleaning Technology Co., Ltd. as the main business, forming a more firm strategic layout. The Group focuses on building "specialized, refined, special and new" enterprises, and actively plans for IPO listing to embrace the market and future development with a more open attitude. For the well-being of millions of families around the world As of August 2024, the floor (wall panel) manufactured and sold by Decono has reached 28 million square meters (equivalent to nearly 4,000 standard football fields), and the products have entered nearly one million households around the world.
At the same time, it actively laid out the second curve of household cleaning, initially forming two complementary business ecology of new building materials and household cleaning, realizing the Group's hyperbolic development pattern.
In the same year, the company achieved group management and formally established Hebei DECNO Home Technology Group Co., LTD., with 15 subsidiaries such as Shijiazhuang DECNO Decoration Materials Co., LTD., Jereh Home Hebei Co., LTD., Hebei JingTu New Material Technology Co., LTD., Hebei Qingxiang Manwu Cleaning Technology Co., Ltd. as the main business, forming a more firm strategic layout.
The group focuses on building "specialized, refined, unique, and new" enterprises, and actively plans for IPO listing, embracing the market and future development with a more open attitude.

2023

The production base has been expanded, and the production and supply system has become more perfect.

Invested in the establishment of Shandong Jining production base and Vietnam Beijiang production base. These bases provide crucial manufacturing support, product R&D assistance and overseas supply chain strengthening support for the development of the new building materials segment. At the same time, with the original production base and supply chain system together constitute a strong production and supply system of the Group.

2022

Three major sectors have taken shape, and the business territory has expanded.

After years of hard work and development, DECNO OEM/ODM, the domestic brand little blue whale stone crystal, and the overseas brand STEPGUARD have BASICALLY formed three major business sectors of new building materials. Products are exported to more than 40 cities across the country and more than 80 countries and regions around the world, and the business territory continues to expand.

2021

Create an overseas brand, from made in China to created in China

Creation of the offshore brand STEPGUARD.

2020

Glory to Hannover, influence has increased again

Participated in the WORLD's MOST influential German DOMOTEX HANNOVER exhibition for the FIRST TIME, and won the “Top Ten Most Influential Material Brands in Hannover”

2018

Domestic layout, the rise of independent brands

Based on the domestic market demand and category opportunities, it successfully established its own domestic brand little blue whale stone crystal.

2017

Channel expansion, dual track approach

The company vigorously expanded its sales channels, developed both Internet marketing and offline exhibitions. In the same year, it successively participated in DOMOTEX ASIA Asia Pacific Flooring Exhibition, BIG5 Dubai five major industry exhibitions, Canton Fair and other international well-known exhibitions, and actively laid out Google, YouTube, Instagram, Facebook, Linkedin and other online marketing channels, with the enterprise revenue exceeding 100 million yuan

2016

Debuted at the international exhibition for the first time, the edge is beginning to show

DECNO participated in DOMOTEX Asia, the Asia-Pacific floor materials exhibition with global industry influence for the first time

2015

Innovation-led, research and development of stone crystal categories

Keep up with market demand, create and develop stone crystal categories, and take the U.S. market as the lead, and actively carry out overseas market sales of stone crystal categories.

2014

The international market is broken, and revenue leaps

After three years of unremitting struggle in the early days of entrepreneurship, Shijiazhuang Dekano's products have been sold to more than 30 countries and regions, and its revenue has exceeded 30 million yuan.

2011

Start-up and set sail, deepen OEM/ODM

Shijiazhuang Dekano Decoration Materials Co., Ltd. was established by the founder, Mr. Wang Jixu, in Shijiazhuang City, the capital of Hebei Province. With OEM/ODM business as the cornerstone, Shijiazhuang Dekano Decoration Materials Co., Ltd. started its business.

Our business (under our brand)

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Manufactures

Group partner

Rody

Founder &Chairman & President

Shijiazhuang Dekano Decoration Materials Co., Ltd. was established in 2011 to start a business with OEM/ODM business as the cornerstone.
He is currently the chairman and president of DECNO Group. Relying on the high-dimensional thinking of brand development and the transparent entrepreneurial thinking pattern, it guides the development direction of DECNO Group and is the helm of the “DECNO Ark”.

Anya

Executive vice president

Wang Yajuan is currently the vice president of the group and is fully responsible for the group's functional departments and the group's overall operations. Joined Dekono Group in 2021, starting from a specialist in the customer service department, he has grown step by step to the director of the customer service department and the director of the comprehensive service business department, and then became the vice president responsible for the management function business line. She leads the improvement of the group's system and financial processes to ensure efficient and transparent operations. She takes a global perspective and implements precise policies to promote the group's sustainable and steady development.

Peter

Group vice President
General Manager of Zhengding Decono

As the vice president of Dekono Group, the general manager of Zhengding Dekono and the director of the production and Supply Division, Song Chengrui is mainly responsible for product research and development, production, and supply assurance. Since joining Dekono Group in 2014, he has been engaged in supply chain management, product quality control, production and research and development of household floor materials. His rich experience provides decisive backing and support for Dekono Group's product assurance, which has been highly recognized by the industry and customers.

Lynn

Director of Group Finance and Economics Division

Joined Deknow Group on October 27, 2022. He is the youngest member of the management committee and is currently the director of the Financial and Financial Division of Deknow Group. Starting as a financial specialist, Li Jianlin has been constantly thinking about and practicing the integration of industry and finance. She has used her professionalism and dedication to bring changes to the financial business of the Deknow Group, which has produced a catfish effect, and will continue to produce more for the financial business of the Deknow Group, which is beneficial to Deke.A change in the long-term development of Nuo Group.

Elva

Group Integrated Services Division Director

Elva joined Decono Group on August 21, 2023, and is now the director of Integrated Services Division. Since joining the company, CAI Liping has quickly won the recognition of business leaders and colleagues with her professionalism and tenacity, and has made indelible contributions to the reconstruction of Human Resources Department of Decono and the development of integrated Services Division!

Melisa

General Manager of Shijiazhuang Decano Decoration Material Co.

Yang Yahui is currently the director of Shijiazhuang Dekano Decoration Materials Co., Ltd., and joined Dekano Group in 2017. Since joining the company, starting from the marketing specialist, he has built Dekano's marketing system step by step to provide for the development of Dekano and even the entire Dekano Group.It has established an important basis for traffic, customer acquisition, and brand power, and has built DECNO into an influential brand in the global floor materials industry. At the same time, Yang Yahui has a strong sense of responsibility, a strong personality, and a positive attitude, and has continued to move towards leadership positions. In the position of director of Decano, she has shown great resilience and vitality, and has made irreplaceable and important contributions to the development of Decano and the group.

Chloe

General Manager of Jereh Home Furnishings Hebei Co.

AS A SENIOR MARKETER WITH 10 YEARS OF EXPERIENCE IN THE FIELD OF INTERNATIONAL DIGITAL MARKETING, ZHANG CHEN HAS JOINED THE Deknow Group SINCE 2020. HE STARTED AS A MARKETING SPECIALIST AND GREW STEP BY STEP INTO THE DIRECTOR OF THE STEPGUARD DIVISION. ZHANG CHEN IS ONE OF THE FOUNDERS OF THE STEPGUARD BRAND AND HAS PARTICIPATED IN THE WHOLE PROCESS OF THE STEPGUARD BRAND FROM ZERO TO ONE. AT THE SAME TIME, IN HIS WORK, Zhang Chen HAS outstanding PROFESSIONALISM, DEDICATION, tenacity and strength, AND HAS MADE AN IRREPLACEABLE and indelible HISTORIC CONTRIBUTION TO THE CREATION OF THE STEPGUARD brand.

Leon

General Manager of Hebei Juntu New Material Technology Co.

Joined Deknow Group on November 29, 2021 and is currently the director of the Little Blue Whale Division. After Zhu Yongchang joined the company, he started as a marketing specialist and grew step by step into the director of the Little Blue Whale Division. With his talent, vitality, tenacity and strength, he has won the recognition of the leaders and gained the trust of everyone. He will definitely lead all the staff of the Little blue whale Division to build the representative brand of the stone crystal category “Little blue whale”, making Little blue whale a well-known brand with industry influence.

Group Headquarters Management Team

Rody

Founder &Chairman & President

Anya

Executive vice president

Peter

Group vice President
General Manager of Zhengding Decono

Lynn

Director of Group Finance and Economics Division

Elva

Group Integrated Services Division Director

Melisa

General Manager of Shijiazhuang Decano Decoration Material Co.

Chloe

General Manager of Jereh Home Furnishings Hebei Co.

Leon

General Manager of Hebei Juntu New Material Technology Co.

Group partner

Rody

Founder &Chairman & President

Anya

Executive vice president

Peter

Group vice President
General Manager of Zhengding Decono

Lynn

Director of Group Finance and Economics Division

Elva

Group Integrated Services Division Director

Melisa

General Manager of Shijiazhuang Decano Decoration Material Co.

Chloe

General Manager of Jereh Home Furnishings Hebei Co.

Leon

General Manager of Hebei Juntu New Material Technology Co.