About Decno

About Decno

About us

About

DECNO Group was founded in 2011 by the first-generation entrepreneur Mr. Wang Jixu. Since its inception, DECNO has been committed to creating a home building materials brand with global influence.After more than ten years of development, DECNO has formed two complementary business ecosystems of new building materials and household cleaning, with products exported to more than 80 countries and regions around the world.

The Group now owns: Shijiazhuang Decano Decoration Materials Co., LTD. [OEM/ODM], Jereh Home Hebei Co., LTD. [Independent brand], Hebei Whale New Material Technology Co., LTD. [Domestic independent brand], Hebei Qingxiang Manwu Cleaning Technology Co., LTD. [Second curve - Home cleaning], DeKono (Hebei Free Trade Zone) New Materials Co., LTD. [manufacturing], Jining Hausmann Wood Industry Co., LTD. [manufacturing], Hainan Deno Enterprise Management Co., LTD. [Industrial investment] and other 9 domestic subsidiaries. As well as Decanor GROUP Limited Hong Kong Company, J&R GROUP Limited(USA), DECNO GROUP Limited(USA), Vietnam Chenfeng New Materials Company Limited (Vietnam) and six other overseas companies. Business radiation worldwide, products sell well at home and abroad, brand reputation and global influence continue to rise.

Decno,with new building materials as its core product, adheres to the mission "To impact the world with Chinese brands, for the happiness and beautiful lives of billions of families globally." Its vision is "To become a great enterprise." The company upholds the following core values: Towards Customers: Customer First. Towards Work: Professionalism, Dedication, Diligence, and Passion. Towards Self: Love & Sincerity, Learning & Improvement, Enthusiasm & Passion, Striving & Hard Work. Centered around five core competencies: Continuous Product Innovation Capability Mindshare-Connecting Brand Capability Globally-Reaching Channel Capability Agile and Efficient Organizational Capability Full Value Chain Digital Intelligence Capability Decno conducts all its production and operational activities based on these principles and capabilities.

Digital intelligence

Digital intelligence capabilities of the entire value chain

Brand power

The brand ability to link the mind

Channel power

Global channel capabilities

Organizational strength

Flexible and efficient organizational ability

Product power

Continuous innovation of product capabilities

While excelling in various businesses operations, DECNO Group actively carries out industrial investment. Relying on the group's self-invested production bases in Zhengding, Hebei, Jining, Shandong, Bac Giang, Vietnam, and major production bases in the group's supply chain system, it strives to create an integrated enterprise development pattern of "trade, industry, and technology" to provide strong product manufacturing, innovation, and R&D support for the development of various businesses of the enterprise.
While achieving corporate development and creating economic value, DECNO Group practices corporate social responsibility to the best of its ability and actively participates in public welfare projects, and focus on the "DECNO Poverty Assistance and Education Fund", "DECNO Public Welfare Sports" and "XiaoLanJing Charity Summer Camp" projects to support education for underpriviledged students, enrich the lives of left-behind children, and comprehensively promote the physical and mental development of special children. with donations reaching millions of yuan.

未来,德科诺将以“双曲线、多品牌、硬科技、强组织、全球化、数智化”的发展战略为指引,并以“百亿德科诺”为目标,坚持“发展中不忘稳健,稳健中不忘发展”,深耕建材家居领域,打造出代表中国、享誉全球的知名建材家居企业集团。

Corporate culture

mission

For the happiness and good life of hundreds of millions of families around the world, let Chinese brands influence the world.

vision

To be a great company.

The five standards of a great enterprise:
01. Customers get peace of mind
02. Employee growth
03. Social justice
04. Sustainable development
05. Revenue exceeded ten billion dollars

healthy attitude

To customers: customers first
Customer-centered, customer all affairs as the highest priority, customer thinking as the first nature of thinking, no customer prosperity, there is no business prosperity.

To work: professionalism, occupation, dedication and pleasure
Specialties:Continuously learning, everyone becomes an expert in their field of work, knowledgeable and skillful.
Occupation:Possesses a professional attitude and integrity, and performs his/her duties with dedication and commitment.
Toast:He has a lofty reverence for the cause, is selfless and unselfish, strives hard, and dedicates himself to his work.
Leye:Approach your work with optimism and open-mindedness, love what you do, embrace your work, and rise to the occasion without fear of hardship.

To myself: Sincerity and Love, Learning and Refinement, Enthusiasm and Passion, Struggle and Striving
Sincerity and love:Sincerity is the first key to living in the world, a hundred techniques are better than one sincerity; love is the most beautiful thing in the world, express love sincerely and receive love pleasantly; sincerity and love are the first method to cultivate oneself.
Learning and Refinement:Always consider "raising your awareness" and "refining your soul" as the most important things in your life!
Enthusiasm and Passion:Ignite an incomparable life with a burning fighting spirit and unlimited passion!
Struggle and fight:while there is life, the struggle continues, the fight continues (idiom); fight to the last

Corporate training

The power of an enterprise lies in every great employee within it; The power of employees lies in their tremendous self drive, creativity, and potential. Dekono Group aims to build a platform, create an atmosphere, and create all conditions to allow every employee to be seen and recognized, and to unleash their self drive, creativity, and potential to the fullest, thus converging into a continuous stream of great power for Dekono's development!

Corporate training

The greatness of the enterprise lies in every great employee in the enterprise; the greatness of the employees exists in every employee's great self-drive, creativity and potential.
Dekino Group, to build a platform, create an atmosphere, create all the conditions, so that every employee is seen, recognized, so that every employee to give full play to their self-drive, creativity and potential, and thus converge into Dekino development of the source of great power!

Milestone

Group operation, hyperbolic development

In order to create a "trade, industry and technology" integrated enterprise development pattern, and steadily increase the first curve of new building materials, the Group invested in the establishment of Hebei Zhengding production base, initially formed the layout of Hebei Zhengding, Shandong Jining, and Vietnam Beijiang new building materials production base, and the revenue of new building materials plate reached hundreds of millions of yuan. At the same time, the active layout of the second curve of home cleaning has initially formed the two complementary business ecology of new building materials and home cleaning, and achieved the diversified development pattern of the group. In the same year, the company achieved group management and formally established Hebei Decano Home Technology Group Co., LTD., with 15 subsidiaries such as Shijiazhuang Decano Decoration Materials Co., LTD., Jereh Home Hebei Co., LTD., Hebei Whitu New Material Technology Co., LTD., Hebei Qingxiang Manwu Cleaning Technology Co., Ltd. as the main business, forming a more firm strategic layout. The Group focuses on building "specialized, refined, special and new" enterprises, and actively plans for IPO listing to embrace the market and future development with a more open attitude. For the well-being of millions of families around the world As of August 2024, the floor (wall panel) manufactured and sold by Decono has reached 28 million square meters (equivalent to nearly 4,000 standard football fields), and the products have entered nearly one million households around the world.
At the same time, it actively laid out the second curve of household cleaning, initially forming two complementary business ecology of new building materials and household cleaning, realizing the Group's hyperbolic development pattern.
In the same year, the company achieved group management and formally established Hebei DECNO Home Technology Group Co., LTD., with 15 subsidiaries such as Shijiazhuang DECNO Decoration Materials Co., LTD., Jereh Home Hebei Co., LTD., Hebei JingTu New Material Technology Co., LTD., Hebei Qingxiang Manwu Cleaning Technology Co., Ltd. as the main business, forming a more firm strategic layout.
The group focuses on building "specialized, refined, unique, and new" enterprises, and actively plans for IPO listing, embracing the market and future development with a more open attitude.

The production base has been expanded, and the production and supply system has become more perfect.

Invested in the establishment of Shandong Jining production base and Vietnam Beijiang production base. These bases provide crucial manufacturing support, product R&D assistance and overseas supply chain strengthening support for the development of the new building materials segment. At the same time, with the original production base and supply chain system together constitute a strong production and supply system of the Group.

Three major sectors have taken shape, and the business territory has expanded.

After years of hard work and development, DECNO OEM/ODM, the domestic brand little blue whale stone crystal, and the overseas brand STEPGUARD have BASICALLY formed three major business sectors of new building materials. Products are exported to more than 40 cities across the country and more than 80 countries and regions around the world, and the business territory continues to expand.

Create an overseas brand, from made in China to created in China

Creation of the offshore brand STEPGUARD.

Glory to Hannover, influence has increased again

Participated in the WORLD's MOST influential German DOMOTEX HANNOVER exhibition for the FIRST TIME, and won the “Top Ten Most Influential Material Brands in Hannover”

Domestic layout, the rise of independent brands

Based on the domestic market demand and category opportunities, it successfully established its own domestic brand little blue whale stone crystal.

Channel expansion, dual track approach

The company vigorously expanded its sales channels, developed both Internet marketing and offline exhibitions. In the same year, it successively participated in DOMOTEX ASIA Asia Pacific Flooring Exhibition, BIG5 Dubai five major industry exhibitions, Canton Fair and other international well-known exhibitions, and actively laid out Google, YouTube, Instagram, Facebook, Linkedin and other online marketing channels, with the enterprise revenue exceeding 100 million yuan

Debuted at the international exhibition for the first time, the edge is beginning to show

DECNO participated in DOMOTEX Asia, the Asia-Pacific floor materials exhibition with global industry influence for the first time

Innovation-led, research and development of stone crystal categories

Keep up with market demand, create and develop stone crystal categories, and take the U.S. market as the lead, and actively carry out overseas market sales of stone crystal categories.

The international market is broken, and revenue leaps

After three years of unremitting struggle in the early days of entrepreneurship, Shijiazhuang Dekano's products have been sold to more than 30 countries and regions, and its revenue has exceeded 30 million yuan.

Start-up and set sail, deepen OEM/ODM

Shijiazhuang Dekano Decoration Materials Co., Ltd. was established by the founder, Mr. Wang Jixu, in Shijiazhuang City, the capital of Hebei Province. With OEM/ODM business as the cornerstone, Shijiazhuang Dekano Decoration Materials Co., Ltd. started its business.

2024

Group operation, hyperbolic development

In order to create a "trade, industry and technology" integrated enterprise development pattern, and steadily increase the first curve of new building materials, the Group invested in the establishment of Hebei Zhengding production base, initially formed the layout of Hebei Zhengding, Shandong Jining, and Vietnam Beijiang new building materials production base, and the revenue of new building materials plate reached hundreds of millions of yuan. At the same time, the active layout of the second curve of home cleaning has initially formed the two complementary business ecology of new building materials and home cleaning, and achieved the diversified development pattern of the group. In the same year, the company achieved group management and formally established Hebei Decano Home Technology Group Co., LTD., with 15 subsidiaries such as Shijiazhuang Decano Decoration Materials Co., LTD., Jereh Home Hebei Co., LTD., Hebei Whitu New Material Technology Co., LTD., Hebei Qingxiang Manwu Cleaning Technology Co., Ltd. as the main business, forming a more firm strategic layout. The Group focuses on building "specialized, refined, special and new" enterprises, and actively plans for IPO listing to embrace the market and future development with a more open attitude. For the well-being of millions of families around the world As of August 2024, the floor (wall panel) manufactured and sold by Decono has reached 28 million square meters (equivalent to nearly 4,000 standard football fields), and the products have entered nearly one million households around the world.
At the same time, it actively laid out the second curve of household cleaning, initially forming two complementary business ecology of new building materials and household cleaning, realizing the Group's hyperbolic development pattern.
In the same year, the company achieved group management and formally established Hebei DECNO Home Technology Group Co., LTD., with 15 subsidiaries such as Shijiazhuang DECNO Decoration Materials Co., LTD., Jereh Home Hebei Co., LTD., Hebei JingTu New Material Technology Co., LTD., Hebei Qingxiang Manwu Cleaning Technology Co., Ltd. as the main business, forming a more firm strategic layout.
The group focuses on building "specialized, refined, unique, and new" enterprises, and actively plans for IPO listing, embracing the market and future development with a more open attitude.

2023

The production base has been expanded, and the production and supply system has become more perfect.

Invested in the establishment of Shandong Jining production base and Vietnam Beijiang production base. These bases provide crucial manufacturing support, product R&D assistance and overseas supply chain strengthening support for the development of the new building materials segment. At the same time, with the original production base and supply chain system together constitute a strong production and supply system of the Group.

2022

Three major sectors have taken shape, and the business territory has expanded.

After years of hard work and development, DECNO OEM/ODM, the domestic brand little blue whale stone crystal, and the overseas brand STEPGUARD have BASICALLY formed three major business sectors of new building materials. Products are exported to more than 40 cities across the country and more than 80 countries and regions around the world, and the business territory continues to expand.

2021

Create an overseas brand, from made in China to created in China

Creation of the offshore brand STEPGUARD.

2020

Glory to Hannover, influence has increased again

Participated in the WORLD's MOST influential German DOMOTEX HANNOVER exhibition for the FIRST TIME, and won the “Top Ten Most Influential Material Brands in Hannover”

2018

Domestic layout, the rise of independent brands

Based on the domestic market demand and category opportunities, it successfully established its own domestic brand little blue whale stone crystal.

2017

Channel expansion, dual track approach

The company vigorously expanded its sales channels, developed both Internet marketing and offline exhibitions. In the same year, it successively participated in DOMOTEX ASIA Asia Pacific Flooring Exhibition, BIG5 Dubai five major industry exhibitions, Canton Fair and other international well-known exhibitions, and actively laid out Google, YouTube, Instagram, Facebook, Linkedin and other online marketing channels, with the enterprise revenue exceeding 100 million yuan

2016

Debuted at the international exhibition for the first time, the edge is beginning to show

DECNO participated in DOMOTEX Asia, the Asia-Pacific floor materials exhibition with global industry influence for the first time

2015

Innovation-led, research and development of stone crystal categories

Keep up with market demand, create and develop stone crystal categories, and take the U.S. market as the lead, and actively carry out overseas market sales of stone crystal categories.

2014

The international market is broken, and revenue leaps

After three years of unremitting struggle in the early days of entrepreneurship, Shijiazhuang Dekano's products have been sold to more than 30 countries and regions, and its revenue has exceeded 30 million yuan.

2011

Start-up and set sail, deepen OEM/ODM

Shijiazhuang Dekano Decoration Materials Co., Ltd. was established by the founder, Mr. Wang Jixu, in Shijiazhuang City, the capital of Hebei Province. With OEM/ODM business as the cornerstone, Shijiazhuang Dekano Decoration Materials Co., Ltd. started its business.

Our business (under our brand)

Manufactures

Group partner

Rody

Founder &Chairman & President

作为集团董事长兼总裁,他以战略远见与实干魄力,带领企业从单一外贸公司成长为多业务、多品牌、全链条的集团化企业,全程掌舵企业跨越式发展。
他的核心价值在于以持续迭代的战略眼光,带领企业突破业务、地域、产业链的多重边界,从 0 到 1 构建集团化生态,既夯实了既有业务的市场地位,又持续开拓新增长空间,为企业长远发展指明方向、筑牢根基。

Anya

Group partner
Executive vice president
德卡诺总经理

王亚娟现为集团副总裁兼德卡诺总经理,全面负责集团职能部门及集团整体运营工作。2021年加入德科诺集团,五年间,从客服部专员逐步晋升至董事兼常务副总裁,实现从基层业务到战略统筹的进阶:基层阶段搭建标准化客服流程;任客服部部长时重构服务闭环;执掌人资部期间搭建人才管理体系;升任综服总监后整合职能板块,提升跨部门协同效率,降低运营成本;担任职能副总裁时推动数字化升级,提升企业运营效率;任职董事兼常务副总裁后深度参与战略制定,牵头资源整合助力集团年度营收增长,为企业规模化扩张奠定基础。

Peter

Group partner
Group vice President
General Manager of Zhengding Decono

2014年加入德科诺集团,多年间,从事新型建材供应链管理、产品质控、生产研发等工作,前期搭建质检标准化体系与优质供应商库;运营支持阶段深度联动市场与技术,助力客户问题解决及品牌海外拓展;执掌工厂期间搭建标准化生产体系,实现产能与品质双提升;升任执行董事兼集团副总裁后,统筹生产供应全链条资源,强化供应链稳定性与成本管控,为企业规模化发展提供核心支撑。

Lynn

集团财经中心总监

2022年 10月 27日加入德科诺集团,是管委会成员中最“年轻”的一位,现任德科诺集团财经中心总监。李健琳从一名财经专员做起,不断思考和践行业财融合,用她的专业和敬业为德科诺集团的财经事业带来了改变,产生了鲶鱼效应,并将继续为德科诺集团财经事业产生更多、有益于德科诺集团长久发展的变革。

Anya

General Manager of Shijiazhuang Decano Decoration Material Co.

统筹德卡诺战略与经营管理工作,同时直接管理销售部、市场部、产供部,对子公司整体经营业绩与发展方向负责。根据公司发展战略规划,制定销售目标及策略,并管理各部门协同完成战略目标。

Chloe

杰瑞家居河北股份有限公司联合创始人|总经理

2020年加入德科诺集团,其从石家庄德卡诺装饰材料有限公司营销专员起步,调任杰瑞家居河北股份有限公司后历任市场部部长、总经理,全程聚焦品牌出海核心目标,以 “市场破局 + 体系搭建 + 业绩落地” 为杰瑞家居品牌出海筑牢根基:统筹公司整体运营与品牌出海战略落地,将市场策略与产品研发、供应链、海外交付深度融合,优化品牌出海运营与客户服务体系,完成集团从 “产品出口” 到 “品牌出海” 的转型,为杰瑞家居全球化布局奠定了核心的市场与运营基础。

Leon

河北鲸图新材料科技有限公司联合创始人|总经理

2021年加入德科诺集团,从文案岗位起步,深耕企业宣传领域,后调任河北鲸图新材料科技有限公司。任市场部部长期间,主导市场拓展与品牌升级,持续推动小蓝鲸石晶品牌实现业务规模稳健增长。后升任鲸图科技总经理,统筹公司整体经营管理工作,围绕集团战略规划,科学制定销售目标与实施路径,协同各部门高效推进战略落地,持续提升组织执行力与经营成效。

Group Headquarters Management Team

Rody

Founder &Chairman & President

Anya

Group partner
Executive vice president
德卡诺总经理

Peter

Group partner
Group vice President
General Manager of Zhengding Decono

Lynn

集团财经中心总监

Anya

General Manager of Shijiazhuang Decano Decoration Material Co.

Chloe

杰瑞家居河北股份有限公司联合创始人|总经理

Leon

河北鲸图新材料科技有限公司联合创始人|总经理

Group partner

Rody

Founder &Chairman & President

Anya

Group partner
Executive vice president
德卡诺总经理

Peter

Group partner
Group vice President
General Manager of Zhengding Decono

Lynn

集团财经中心总监

Anya

General Manager of Shijiazhuang Decano Decoration Material Co.

Chloe

杰瑞家居河北股份有限公司联合创始人|总经理

Leon

河北鲸图新材料科技有限公司联合创始人|总经理