Introduction
The Hebei DeCNO Home Science Group Ltd. (known as DECNO Group) was founded in 2011 by the first generation of entrepreneurs, Mr. Wang Jihu. From its inception, DECNO has been working on the creation of a brand of home-based materials with global reach.
After more than a decade of development, the DECNO Group has developed a new business ecology of two complementary types of building materials and household cleaning, with the main product covering SPC crystal floors, walls and household cleaning products. The Group has various brands such as DECNO manufacture (production), OEM/ODM, STEPGUARD (self-employed out of the sea), Blue Whale crystals (domesticly autonomous brand), Penguin Guards (home cleaning) and invested in the construction of its own Hebei positive production base, Shandong Chinin production base, Anhui production base, Viet Nam's North River production base and major production bases in the Group's supply chain system, with nine domestic affiliates and six overseas companies, with a cumulative turnover of billions of dollars in over 80 countries and territories worldwide.
DECNO Group has been active in corporate social responsibility by setting up projects such as the Blue Whale Public Interest Camp, the DECNO Foundation for Assistance to Suffering Students, and DECNO Public Interest Sports, with donations amounting to millions of yuan.
In the future, the DECCO will be guided by a development strategy of “bone curves, multiple brands, hard technology, powerful organizations, globalization, digitization”, targeting “billions of DECNOs”, and will create a well-known, global-renowned enterprise group of construction materials in the field of deep-cultivated materials.
II. Business culture
1. Mission: To allow the Chinese brand to influence the world for the well-being of millions of families worldwide.
Vision: Be a great business. The five standards of a great enterprise: customer peace, staff growth, society, sustainable development, and billions of dollars.
Values
Client: Client first
For work: professional, professional, professional, professional and professional
To yourself: sincerity and love, learning and excellence, passion and passion, struggle and struggle
4. Training: the great power of the enterprise, which lies in every great employee of the enterprise; The great power of employees lies in the great self-mobility, creativity and potential of every employee. DECNO Group, to create a platform to create an atmosphere in which every employee can be seen and recognized and where every employee can exercise his or her drive, creativity and potential, thus bringing together the great forces of the development of DECNO!
Qualifications and professional contributions
(i) Professional honours and social functions:
Deputy Chairman of the Stone and Wood Branch of the China Forest Industry Association
Vice-President of the Chamber of Imports and Exports, Hebei Province
High Technology Enterprise, Hebei Province
Managing Director of the Ishikoshi City Association of Export-Import Enterprises
Board member of the China Hotel Design Coalition
Member of the Green Building Materials Equipment Association, Hebei Province
(ii) Participation in technical standards
Participants in the Preparation Guide for Green and Low-carbon Enterprise Development Planning
Unit for the Regulation of Home Upgrading Services in Old Houses
Participation in the Technical Procedures for Green Business Shops
PVC UV solidification coatings
Revision of the Standard for Stone Shade Floors and Ground Floors
(iii) Patent certification
- Practical new patents
- Patent for inventions
- EU Appearance Patent
IV. Main battalion operations
(i) Operational overview
[DECCO (Hebei Free Trade Zone) New Materials Ltd.] serves as the core manufacturing base for the group, focusing on the development and production of new green building materials.
(a) [Stander Decoration Materials Ltd.] with its own plant and supply chain system, focusing on OEM/ODM services for top global builders and branders.
The group's strategy is to take over the name of the group, STEPGUARD, which focuses on new building materials such as floors, walls, etc. Building on the supply chain advantages of the group, STEP GUARD has established brand agents in over 30 countries and regions worldwide, including Spain, the United States, Brazil, Australia, the United Kingdom and Thailand, as well as several country fairs.
The group's domestic market operations have been carried by Hebei Whale New Materials Technology Ltd., and the sub-title Blue Whale Crystal has grown to be the leading brand of China's rock crystals. The brand is deeply focused on the new market, with a network of agents covering more than 90 cities across the country, and the establishment of brand stores in the core cities of Wuhan, Chongqing and Shijiang.
Through the new brand design, solid product stacks and efficient brand marketing, the "Tuxguards" under the banner of Hebei Qingxiang House Cleaning Technology Ltd., is an extension of the industry from ground-based materials to ground-based cleaning, from durable to fast-forward products.
(ii) Brand matrix
(iii) Partners
China Construction Group, Hebei Construction Investment Group, Wanda Group, Hebei Changhong Group, Wamong Holdings, Huehau Westin Hotel, Zhuihui Holidays Hotel, Huai Group, Shandong Teacher University, Hebei Teacher University, bungalows, People's Great Pharmacy, Qingdao Metro Group, Transport Centre, Construction Bank, Hebei Textile Export and Import Group, Sofia Home, Op, etc.
V. Development history
(i) Early stage of entrepreneurship 2011-2015
2011: The founder, Wang Xue, with his dream of entrepreneurship and his determination to contribute to China ' s efforts to create a world-wide future, established the Ishi Jia Jia De Cano Decoration Materials Company Ltd. in July.
2012 & 2013: Over the past two years, Wang Jie-Wu has led entrepreneurship teams deep into Thailand, the Philippines, Viet Nam, India and other countries, and has continued to expand markets, with a steady increase in business visibility and influence and a growing business.
2014 & 2015: In 2014, based on the milestones achieved in South-East Asia and South Asia markets, DECNO further developed North American markets, the largest global market for building materials. In 2015, products were sold to more than 30 countries and territories, and the scale of operations exceeded RMB 70 million.
(ii) 2016-2020 marketing outreach period
2016: DECNO opened a deep link with global clients through its first Asia-Pacific Landworks Exhibition, Domotex Asia, with global industry influence.
2017: DeCNO actively deployed Google, YouTube, Instagram, Facebook, Linkedin, etc., to access a large volume of traffic and client information boards, and the brand ' s influence continues to grow.
2018: Following up on the market opportunities created by the upgrading of domestic consumption and based on the characteristics and market potential of the crystals, DECNO Group succeeded in creating an autonomous domestic brand of “Slucca Crystals” and began to farm domestic domestic domestic building materials markets.
2019& 2020: The group continues to be seen in the DomOTEX industry exhibition in Hanover, Germany, and in the Surface field exhibition in the United States of America, reaching out to European and North American markets, continuing market expansion and achieving a breakthrough for large and medium-sized international customers.
(iii) 2021-2025 Ecological layout period
2021: DECNO Group, which created its own name STEPGUARD, has since embarked on a dream-by-dream trip to the sea.
2022: DECNO Group initially formed three separate operating business blocks, with products distributed globally to more than 80 countries and territories, and the initial size of the business map.
2023: Investing in the establishment of the Xinning Production Base in Shandong and the North River Production Base in Viet Nam to provide critical manufacturing support for the development of new building blocks, support for product development and supply chain security abroad.
2024: In June, the Hebei DeCNO Home Science Group Ltd. was formally established, with 15 subsidiaries, including Decano, Jerry Home, Whale Chart Technology and Qingxiang House; In August, investments were made to establish Hebei's positive production base, which initially formed the layout of the three new construction materials production bases in Hebei, Shandong Chinin and Viet Nam's North River. On this basis, the Group has been active in the clean-up of the second curve, the creation of a home-cleaning brand for Penguin Guards and the construction of new business-based ecology that complements household cleaning.
2025: 15 March, Hebei ' s primary production base, which combines R & D, production, intellectuals, image presentation, etc.
(iv) 2026-2030 Strategic deep tillage
With the growth of the past 15 years, the DECNO Group will make every effort to contribute to the first curve: new building materials and the second curve: the synergistic development of clean homes, guided by the development strategy of “bone curves, multiple brands, powerful organizations, hard technology, globalization, digital wisdom”. With the firm belief that “to be honest, to do what is right, to do what is right, to do what is right, to work hard for their clients, to work for their teams, to fight for themselves”, a deep-cultivated community of well-known builders, representing China, has worked hard to create a world-renowned enterprise.
VI. Leadership Care
On 7 January 2026, Mr. Zhang, Secretary of the Standing Committee of Hebei Provincial Council and Ishijia Zhang Zhang, was examined in the Chang Dynasty County. Zhang went on a field trip to research new materials from DECNO (Hebei Free Trade Zone) Ltd. to gain insight into and provide guidance on the production operations of enterprises.
VII. Philanthropy
(i)Blue Whale Public Interest Camp.
The Blue Whale Summers project aims to enrich the lives of children in difficult circumstances, to stimulate their potential, to develop their confidence, to grow up in laughter, to feel the warmth of society and to light the flames of their future hopes through fun learning, psychological counselling and social practice.
(ii)DECNO Foundation for assistance to needy students
It is hoped that through the Fund ' s funding, the outstanding young students will be able to become more committed to their studies, to their own advancement and to their advancement.
(iii)DECNO Good for the public good
As an important member of the Hebei Province ' s Association for the Public Interest of Good Performers, DECNO Group has always acted in the public interest to interpret corporate responsibility. The “good for the good” initiative is aimed at deepening participation in the public good and promoting the harmonious development of society.
(iv)DECNO public sports
In 2020, public playgrounds were constructed for the primary school of Higashiyama district, Shenjiang city, Hebei province; the Ziburg kindergarten in the village of Ziburg, Tao district, and the primary school of Gansu Tian Shui.